If you want more free targeted traffic visiting your blog that will generate more leads and sales. You want to learn how to SEO a blog post.
When most people hear the words Search Engine Optimization or SEO, they think it is some technical mumbo jumbo that is hard to learn.
I am here to make SEO easy to understand and easy to implement into your blog posts to help your blog get ranked on the search engines so you can get more viewers to your blog.
What is SEO?
SEO is an abbreviation for Search Engine Optimization.
All SEO means is optimizing your blog post to let the search engines know what your blog post is about, so the search engines can display your blog post on the search results when people search for certain keywords that your blog post is optimized for.
If you don’t SEO your blog post or content you put online, the search engines will not know what your blog post is about. If the search engines do not know what your blog post is about, then the search engines will not know where to display your content on the search results and there is a pretty big chance you will not been seen on the search results.
The bottom line is, you have to tell the search engines what your blog post is about and we do that through SEO.
How to SEO your blog post.
There are a few very important things you need to do, to properly SEO your blog post.
Let’s start from the beginning.
The very first thing you need to do before you even start writing a blog post is simply figuring out what your blog post is going to be about.
Finding the right keyword.
After you come up with an idea what you are going to write about, you want to do keyword research.
I show you How To Do Keyword Research here.
This is the first and MOST important part of writing a blog post.
Before you even start writing a single word on your blog, you want to make sure that people are actively searching for what you are going to be blogging about and you want to make sure you’re not going to be competing with thousands of other people going after the same keyword phrases.
I explain more in detail and have an instructional video that shows you how to find the best keyword.
I can’t stress how important finding the right keywords are the biggest part of SEO. If you did not watch my video and learn how to find the right keywords, go back and do that now.
Now that you have a good keyword that has low competition and a decent amount of monthly searches it’s time to implement SEO into your blog post.
Like I said earlier, SEO is nothing more that letting the search engines know exactly what your blog post is about.
The only way to do that is by the SEO strategies below.
Implementing SEO in your blog post.
Let’s start from the top of the blog post and move down.
The very first thing you’re going to do is, create a title of your blog post with the keywords in the title.
Think of a GOOD title for your blog post that will stand out and get people to click on when they see it in the search results.
This might seem like a lot but once you do it a few times it will become a habit and you will get better and better over time.
Create a compelling title for your blog post that will attract people and want they to come check out your blog to see what you have to say.
So for an example, the keyword for this blog post is “How to SEO a Blog Post“. Instead of just the plain normal keyword phrase, I spiced it up a bit and titled it, Professional Blogger Hidden Secrets Reveals How to SEO a Blog Post.
Doesn’t that just sound better and make you want to click and see what the secrets are?
If you need help, leave me a comment in the comment section below and I will help spice up your headline.
After you have a good headline with your keyword in the headline, you need to add your keywords to the url.
There is a setting you need to set in the back office of your blogging dashboard that will automatically add your title into your url.
When you are logging in to your wordpress blog and are writing a blog post, over on the left, click on Settings then permalinks and check post name. (If you are using the Kalatu Blogging Platform it should already be set up this way)
Then the title of your blog with automatically become your url or your blog post which is REALLY important for SEO.
After you have a good title with your keywords in your title and URL. It’s time to start blogging.
Structuring A Blog Post For SEO.
Now it’s time to start blogging and implementing SEO through out your blog post.
There really is no actual exact SEO blogging blueprint.
Everyone seems to have their own strategies and techniques for SEO. I am just going to share my 3 years of SEO experience to give you a guideline you can follow. Then over time you will perfect your own SEO strategies that work for you.
One thing I really recommended is write for readers and not just SEO. Remember actual real people are going to be reading your blog post.
I personally like to start my blog off with a short paragraph with the keywords in the beginning of the paragraph and bold the keywords I am optimizing my blog post for.
This stands out to the search engines and tells them that this is what this blog post is about.
Over the years Google is getting smarter and smarter, so you can write different words and still mean the same thing.
For example if you are writing a post titled How to make money online, if you write how to earn an income from the internet, Google knows what you are saying is related to your actual keyword phrase you’re optimizing the post for.
Once I have a short paragraph with the keyword phrase in the first or second sentence bolded, I add a H1 or H2 heading with my keyword phrase in it.
To make the text a H1, H2, H3 heading simply right-click drag and highlight the words you want to be a heading, then on the top of your blog post, click on Paragraph and a drop down menu will appear and select what head line you want.
If you don’t see that click on the toolbar toggle that looks like the square box. Mine is just left of the orange button below. When you hover over all the buttons it will tell you what it is.
I like to use H1 heading near the beginning of my blog post. I also like to use the heading to break my blog into sections.
You want to let the readers know what that section is going to be about.
So if people skim through your blog post and a heading catches their attention, they will usually read it.
After each heading write a few paragraphs that are relevant to the heading.
I like to have about 3 different headings through out the post.
Once I write a paragraph or two under the H1 heading, I start off with the next section of my blog and make that a H2 heading and then write a paragraph or two, then continue the next section with a H3 heading.
I also like to mix up the keyword phrases and not use the same phrase over and over again.
If you’re not sure what to write or how to structure your blog post, type your keyword phrase into Google hit search and look at the posts that are ranking on the first page for your keywords.
Don’t copy and paste what they write because if that content is copyrighted you are going to have a law suite on your hands. Plus the search engines hate duplicate content.
Just see what is working for other blogs and implement the same strategies into your post.
What I like to do is read about 5-10 blogs and make bullet points and write about those points in my blog post. I might take an idea from the first post I read, maybe take 2 form the second post I read and a few from others and create my own post in your own words.
Then after your finish writing your post, you need to add a Title tag, Meta description, Meta keywords, Tags and add post in to relevant category.
If you are using a wordpress site and do not see this at the bottom of your blog, you need to install a plug-in and I recommend WordPress SEO by Yoast it’s free and works awesome.
I currently use the thesis theme and it is all built-in, if you want to the thesis theme, go to my Blogging Tools and get it.
Modernized Lifestyle SEO Blogging Guide.
Follow this basic SEO guideline.
- Keywords in title of blog post
- Keywords in URL
- Keywords bolded in the first 2 sentience
- Keywords in H1 heading
- Keywords bolded and italic through out blog post
- Keywords in H2 heading
- Keywords in H3 heading
- Keywords in tag
- Keywords in meta description
- Keywords in meta keywords
- Keywords in tags
- Add post in relevant category
Also the longer and more detailed the post the better. I personally shoot for over 1,000 words per post and I recommend writing over a 600 word post minimum. This might be tough in the beginning but the more you do it the easier it gets.
If you don’t know what to write about, pick a topic you are passionate about and a topic you can write over 600 words on.
I hope this helps to take your blogging SEO to the next level and get your post on the first page of the search engines.
You can also check out my YouTube SEO secrets.
Like I said this might seem like a lot to learn, but once you do it a few times it just becomes a easier and easier.
A word of advice, it is better to undo SEO than over do SEO.
Just go search around and see what is working and then implement that it into your blog posts. You can also check out this beginners guide to seo.
As always if you have any questions or need help, leave me a comment below.
I will see you on the top of the search engines.